I believe it‘s changing, and 2026 might see brand-naming boutiques popping into the market to fill the increasing demand from hundreds of thousands of new one-man businesses being formed with the help of AI. Someone‘s gotta name them all. 😊
So glad to see this conversation being opened up around an under-discussed craft. Naming is about creating strong names, sure, but designing frameworks that can actually flex and endure as businesses evolve is the bigger challenge. Equal parts strategy, systems thinking and internal diplomacy. Excited to follow along and see this side of our practice get the depth it deserves!
So so true Nina. Naming is so central, but everyone treats it as design's step child. But perhaps that is changing!
Thank you sincerely for being a part of it.
I think we're a big part of that change!
For sure! :-) Again, big brava on the wonderful conference you and Caitlin organized. An unqualified success! :-)
I believe it‘s changing, and 2026 might see brand-naming boutiques popping into the market to fill the increasing demand from hundreds of thousands of new one-man businesses being formed with the help of AI. Someone‘s gotta name them all. 😊
SO SO true. Good to hear about this Nina. And love Naming at Scale! (Margaret Wolfson)
So glad to see this conversation being opened up around an under-discussed craft. Naming is about creating strong names, sure, but designing frameworks that can actually flex and endure as businesses evolve is the bigger challenge. Equal parts strategy, systems thinking and internal diplomacy. Excited to follow along and see this side of our practice get the depth it deserves!
Excited!